We mapped culture. Now you can see where you fit.
The first platform to measure where brands actually live in culture—not just what people say about them.
Every tool you use is a proxy for cultural position
The Proxies
Survey data
What people say
Social listening
What people post
Brand tracking
What people recall
Sentiment analysis
What people feel
The Target
Cultural Position
Where your brand actually lives in the collective mind
We measure the thing itself—not the shadow it casts.
How It Works
Three layers of intelligence, one view of culture
The Map
See all 400+ cultural arenas—from "Blue Collar Proud" to "Cyberfeminism" to "Biohackers." Every subculture, every niche.
Your Position
Know exactly which arenas your brand occupies, which ones your competitors own, and which ones are wide open.
What's Moving
Track cultural velocity in real-time. See which arenas are heating up, cooling down, or about to explode.
Your First 30 Days
From zero to cultural intelligence in one month
Discovery
Input your brand. See your initial cultural position across 400+ arenas. Get your first intelligence briefing.
Mapping
Compare vs. competitors. Identify white space. Understand your cultural adjacencies and opportunities.
Insights
Daily intelligence drops. Cultural velocity alerts. Movement reports. Start seeing patterns.
Action
Make your first cultural bet. Track impact. Adjust strategy. See how your position shifts.
See where any brand stands
Live cultural rankings updated daily
Search 50,000+ brands and see their exact position in culture—from Nike to your local coffee shop.
Search 25,000+ brands in the Index
Intelligence that arrives before the news
Daily cultural signals delivered to your inbox
Arena Movement
Track velocity shifts across all cultural arenas
Blue Collar Proud heating up: +23% velocity week-over-week
The full map of culture
400+ arenas mapped and measured
From mainstream to niche, from subculture to counterculture—if it exists, we've mapped it.
Always Evolving
New arenas emerge as culture shifts. Old ones fade. The map is alive.
Interconnected
Arenas cluster, overlap, and influence each other. See the full network.
Measurable
Every arena has velocity, size, and trajectory. Know what's moving and why.
How we're different
Traditional Tools | What They Measure | Phasis |
|---|---|---|
| Social listening | What people post | |
| Brand tracking | What people recall | |
| Sentiment analysis | What people feel | |
| Survey data | What people say |
Start with intelligence, scale with custom data
All plans include daily intelligence. Upgrade for API access and custom tracking.
Base workspace plan • Monthly billing
null brand slot • Monthly billing
Most Popular brand slot • Monthly billing
Free
Explorer
Try the cultural index
Try the cultural index
See where you stand
Search any brand and see their cultural position in seconds